WhatsApp Business Platform - Conversation-Based Pricing

Fixed Monthly Recurring Fee for WhatsApp API is 2000 INR Per Month

This 2000 INR will go to WebTiger via your auto debit from you bank.

In above cost you will get The first 1,000 conversations each month free after that Meta will charge from you directly via business manager account of Meta as per pricing given below.

Requirement WhatsApp API

1 Valid mobile number where OTP from facebook can be received.

2 Verified Facebook Business Manager Account

3 Access from your business manager account to WebTiger business manager account till the time using WebTiger WhatsApp API Service.

How It Works

Businesses using the WhatsApp Business Platform are charged per conversation, which includes all messages delivered in a 24 hour session

WhatsApp Business Platform conversations fall into two categories that are priced differently:

  • User-initiated: A conversation that initiates in response to a user message. Whenever a business replies to a user within the 24 hour customer service window, that message will be associated with a user-initiated conversation. Businesses can send free-form messages within this 24 hour customer service window.
  • Business-initiated: A conversation that initiates from a business sending a user a message outside the 24 hour customer service window. Messages that initiate a business-initiated conversation will require a message template.

Fallback messages

As for WhatsApp Business Policy, you cannot send outbound marketing and solicitation messages to end users. End user users must reach out to you first. You have 24 hours from when the end user's message was sent from WhatsApp to reply to the message.

All conversations are measured in fixed 24-hour sessions. A conversation starts when the first business message in a conversation is delivered, either initiated by the business or in reply to a user message. Businesses and users can exchange any number of messages, including template messages, within a 24 hour conversation session without incurring additional charges. Each 24 hour conversation session results in a single charge.

Charges for conversations are based on the user’s country code. A user here is defined as the customer that your business is communicating with. Rates for business-initiated and user-initiated conversations vary by country or region.

See About Billing For Your WhatsApp Business Account for more information.

WhatsApp Template Messages

A WhatsApp Template Message is a message format that you can use over and over again to message users once they have opted-in and given your app permission to send them messages. You can not insert the original message into the template, you must use it to notify the user of a new message and instruct him on how to view it, for example by providing a link to your website where the chat is shown.

Free Tier Conversations

The first 1,000 conversations each month are free. This way your business can build experiences your customers will love before having to pay. Each WhatsApp Business account (WABA) will receive 1,000 free conversations per month. These conversations can be either user or business-initiated. Even if a WABA has multiple numbers attached, the free tier threshold is still 1000, as the free tier is provided at the WABA level. The free tier is refreshed monthly, based on the timezone associated with the WABA.

Free Entry Points Conversations

Conversations are not charged when users message businesses using call-to-actions buttons on Ads that Click to WhatsApp or a Facebook Page call-to-action buttons. Free entry point conversations can only be user-initiated. The first conversation that starts from the entry point is free of charge, then subsequent conversations with the user are charged.

Standard pricing applies for Ads that Click to WhatsApp. The conversation that initiates from the ad is free, but not the ad itself.

Policy Requirements

Our policy requires use of a template message whenever sending a message to a user more than 24 hours since their last message. If you send a free form message outside the customer support window, this message will not get delivered. If the user sends a message within 24 hours of the failed delivery, it will be charged as a business-initiated conversation because the conversation type will be defined as send and not delivery.

Cost per Conversation in INR

India ₹ For Sending: 0.4843  For Receiving  ₹ 0.2906

For Other Regions

Region  Sending Receiving
Argentina ₹ 3.8550 ₹ 2.3130
Brazil ₹ 3.6646 ₹ 2.1987
Chile ₹ 5.5464 ₹ 3.3279
Colombia ₹ 0.7329 ₹ 0.4397
Egypt ₹ 7.8651 ₹ 4.7191
France  ₹ 10.4984 ₹ 6.2990
Germany ₹ 10.0073 ₹ 6.0044
Indonesia ₹ 2.3151 ₹ 1.3890
Israel ₹ 2.1987 ₹ 1.3192
Italy ₹ 4.7098 ₹ 2.8259
Malaysia ₹ 5.3655 ₹ 1.6096
Mexico ₹ 2.5565 ₹ 0.7669
Netherlands ₹ 10.8867 ₹ 6.5320
Nigeria ₹ 3.7851 ₹ 2.2710
Pakistan ₹ 3.4683 ₹ 1.0405
Peru ₹ 4.3839 ₹ 1.3152
Russia ₹ 4.8582 ₹ 2.9149
Saudi Arabia ₹ 2.3795 ₹ 1.4277
South Africa ₹ 2.0554 ₹ 1.2332
Spain ₹ 4.5044 ₹ 2.7026
Turkey ₹ 0.7329 ₹ 0.2199
United Arab Emirates ₹ 2.3165 ₹ 1.3899
United Kingdom ₹ 4.7413 ₹ 2.8448
North America ₹ 1.0768 ₹ 0.6461
Rest of Africa ₹ 8.8572 ₹ 2.6572
Rest of Asia Pacific ₹ 5.4617 ₹ 1.6385
Central & Eastern Europe ₹ 6.1166 ₹ 1.8350
Rest of Latin America ₹ 5.1716 ₹ 3.1030
Rest of Middle East ₹ 5.3284 ₹ 1.5985
Rest of Western Europe ₹ 9.7014 ₹ 2.9104
Other ₹ 3.5384 ₹ 1.0615

All prices are subject to change without notice and price can be changed without prior notice too

WebTiger 

WhatsApp Team

Source: Conversation based pricing By WhatsApp

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